National Plan for Vacation Day encourages Americans to travel

January 29, 2019

For more information contact: 

Jessica O’Riley – Iowa Tourism Office, Iowa Economic Development Authority
Phone: 515.348.6256

National Plan for Vacation Day encourages Americans to travel in 2019 
New Iowa Travel Guide, Along the Route tool provide inspiration for Iowa vacations

January 29, 2019 (Des Moines, Iowa) — The Iowa Tourism Office joins destination marketing organizations around the country today to mark National Plan for Vacation Day, an annual celebration that calls on people to make use of their paid time off and plan getaways. The Iowa Tourism Office also released the 2019 version of the Iowa Travel Guide, the state’s official travel guide that inspires potential travelers with thousands of Iowa vacation ideas.

In 2017, Americans left more than 705 million vacation days unused. Iowans left 7.2 million paid time off days unused, roughly one-quarter of all paid time hours earned. Research by Project: Time Off, a part of the U.S. Travel Association, shows individuals who plan vacations are more likely to use all their time off, take more vacation days at once and report greater levels of happiness at work and at home.

The 2019 Iowa Travel Guide includes 148 pages showcasing Iowa's authentic and unexpected destinations, small town soda fountains, ice cream shops, wineries and breweries, patios worth biking to, cultural festivals, hidden shopping gems, unique places to stay and outdoor adventures. The new guide also includes campground and cabin listings. The free guide can be ordered online at or by phone at 800.345.IOWA. An online version is also available.

The Along the Route tool, available on, allows people to enter a starting location and ending destination and see attractions, restaurants, shops and museums along the route. Travelers can add the attractions they are interested in to a custom itinerary and have it emailed to them. 

Tourism in Iowa generates more than $8.5 billion in expenditures and $507 million in state taxes, plus employs 69,600 people statewide. The Iowa Tourism Office is part of the Iowa Economic Development Authority. For more information, visit, call 800.345.IOWA, or stop at any Iowa Welcome Center. Travelers can find additional travel inspiration on the Iowa Tourism Office Facebook page, Twitter feed, Pinterest boards, Instagram account or YouTube channel. 


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