New Digital Passport Encourages Travelers to Explore Iowa’s Scenic Byways 

January 5, 2021

For more information contact:
 

Jessica O’Riley
Iowa Tourism Office, Iowa Economic Development Authority
515.348.6256, traveliowa@iowaeda.com

New digital passport encourages travelers to explore Iowa’s Scenic Byways

January 5, 2021 (Des Moines, Iowa) — The Iowa Tourism Office today announced a free digital passport for travelers to discover the beauty of Iowa’s scenic byways and the unique attractions, shops and restaurants along the way, while also qualifying for discounts and prizes.

“Iowa’s scenic byways offer both a breathtaking view of our state’s diverse landscapes and a journey through Iowa’s cultural heritage through historic sites, national landmarks and other attractions that tell our state’s story,” said Debi Durham, executive director of the Iowa Economic Development Authority and Iowa Finance Authority. “The new Scenic Byways Passport is a great new way to explore Iowa all year long.”

Through the new Scenic Byways Passport, travelers can check in at 12 scenic byways and more than 100 unique attractions and local businesses. Each check-in to a location on the passport earns travelers one entry into a monthly drawing for a prize package valued at about $200. Prize packages include an overnight stay, gift certificates and more.

Participating businesses along the byways will offer deals and discounts exclusively for passholders. Each deal redemption also earns an entry into the monthly drawing. The promotion runs through December 31, 2021.

“Transportation is essential to connecting people with all the wonderful things Iowa has to offer,” said Scott Marler, director of the Iowa Department of Transportation. “Our state’s scenic byways system helps travelers recognize both main roadways and roads less traveled that highlight the uniqueness of our great state.”

Travelers can sign up for the free digital passport at explore.traveliowa.com/byways with an email address or by scanning a QR code from posters at locations included on the passport.

Follow Travel Iowa on Facebook, Instagram and Twitter for updates on monthly prize packages.

Tourism in Iowa generates nearly $9 billion in expenditures and $517.5 million in state taxes, while employing 70,200 people statewide. The Iowa Tourism Office is part of the Iowa Economic Development Authority. For more information, visit?traveliowa.com.

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