Enhance Iowa Board awards Sports Tourism grants to Clear Lake and Council Bluffs
For more information, contact,
Jessica O’Riley, Iowa Economic Development Authority
515.348.6256
communications@iowaeda.com
Enhance Iowa Board awards Sports Tourism grants to Clear Lake and Council Bluffs
April 7, 2022 (DES MOINES) – At today’s meeting, the Enhance Iowa Board awarded $50,500 in Sports Tourism grants to a triathlon event in Clear Lake and a National Junior College Athletic Association (NJCAA) men's basketball summit in Council Bluffs.
The details for the projects receiving Sports Tourism grants are as follows:
Event Name: TRI Clear Lake, Clear Lake
Event Dates: May 28, 2022, and May 27, 2023
Total Project Budget: $49,000
Amount Awarded: $24,500
Description: New marketing tactics including targeted and remarketing display ads, mobile location lookback and YouTube TrueView will be utilized to drive awareness and registrations within 90-360 miles of Clear Lake.
Event Name: NJCAA Rising All-Stars, Council Bluffs
Event Dates: July 18-21, 2022, and July 2023
Total Project Budget: $80,000
Amount Awarded: $26,000
Description: Marketing channels will include social media and the official networks of the NJCAA: National Association of Basketball Coaches, NJCAA Men's Basketball Coaches Association and the National Collegiate Athletic Association. A concerted effort to contact college coaches in all 50 states will include email and traditional mailings.
The Sports Tourism program provides financial assistance for projects that market or promote sporting events in Iowa. Eligible sporting events include professional, collegiate and amateur level sporting events that occur in Iowa. Funding for the program was appropriated during the 2021 legislative session.
The Enhance Iowa Program provides financial incentives to communities for the construction of recreational, cultural, educational or entertainment facilities that enhance the quality of life in Iowa. To date, 99 Community Attraction and Tourism (CAT) grants have been awarded by the board, totaling $31,508,183. The next Enhance Iowa Board meeting is scheduled for May 5, 2022.
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