National Plan for Vacation Day Encourages Travel in 2022
For more information, contact:
Jessica O’Riley
Iowa Tourism Office
515.348.6256, traveliowa@iowaeda.com
National Plan for Vacation Day encourages travel in 2022
January 25, 2022 (Des Moines, IA) — The Iowa Tourism Office joins destination marketing organizations around the country today to mark National Plan for Vacation Day (NPVD), an annual celebration that calls on people to make use of their paid time off and plan getaways.
Powered by U.S. Travel Association, NPVD encourages Americans to plan their vacation days for the entire year at the start of the year. After nearly two years of pandemic stress and fatigue, NPVD is an opportunity for Americans to look ahead to brighter days and make plans for getaways or vacations over the coming months.
According to research from U.S. Travel Association, more than two-thirds (68%) of American workers feel at least moderately burned out and more than six in 10 (64%) feel they desperately need a vacation. Close to eight in 10 (79%) believe vacations are important to their overall health and well-being.
“We know not everyone is comfortable with traveling right now,” said Amy Zeigler, Iowa Tourism Office manager. “But by committing to planning on January 25, people can enjoy the many benefits of taking a break while giving themselves something to look forward to – like the opening of the Lost Island Theme Park in Waterloo or the world premiere of an opera based on A Thousand Acres in Indianola.”
The Iowa Tourism Office’s website and Build a Trip tool are great resources to help plan the perfect getaway. The Build a Trip tool on traveliowa.com allows people to enter a starting location and ending destination and see attractions, restaurants, shops and museums along the route. Travelers can build a custom itinerary and email it to themselves and/or share it with others.
Tourism in Iowa is rebounding, approaching 2019 levels. Arrivalist data estimates more than 40.5 million adults visited Iowa in 2021. The trend for road trips looks to continue for 2022 providing an opportunity to draw travelers to Iowa from major metros like Chicago, Kansas City, Minneapolis and Omaha.
The Iowa Tourism Office, part of the Iowa Economic Development Authority, works closely with community partners, attractions and events, to promote the state’s beautifully vast scenery and unique history. Tourism in Iowa generated $1.5 billion in tax revenues in 2020, with more than $860 million supporting state and local governments, while employing a total of 60,218 people statewide. For more information on everything Iowa has to offer tourists, visit traveliowa.com.
