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Shop Iowa E-commerce Platform Announces Second Annual Day of Special Deals to Show Support for Iowa Small Businesses

October 5, 2023

For more information, contact:

Staci Hupp Ballard, Iowa Economic Development Authority


Cherie Edilson, Member Marketplace, Inc.
833.278.2742 x700

Shop Iowa E-commerce Platform Announces Second Annual Day of Special Deals to Show Support for Iowa Small Businesses

October 5, 2023 (MARION, IA) – Shop Iowa, a statewide e-commerce marketplace initiative of the Iowa Economic Development Authority (IEDA), has announced the second annual ‘Shop Iowa Day’ on October 11, 2023, a day to celebrate Iowa retailers. This dedicated shopping day spotlights small businesses across the state on the platform and offers special promotions for consumers. The online marketplace makes it easy to shop local ahead of the holiday season.

Shop Iowa launched in August 2020 as a convenient way to support local retailers through a one-stop shop. It serves as an additional revenue stream for businesses already familiar with e-commerce, but also provides an opportunity to help businesses step into selling online for the first time with support from Member Marketplace, Inc., the Iowa small business team that manages the platform.

“Every purchase made on Shop Iowa goes directly to supporting small businesses, who are such an important part of our local economies and communities,” said Debi Durham, director of IEDA and Iowa Finance Authority. “The marketplace has made a positive impact on local retailers in all 99 counties and will continue to do so as customers from all over discover the great products offered by Iowa’s local retailers.”

On Shop Iowa Day, the Shop Iowa marketplace will offer sitewide discounts, from apparel to wall decor and everything in between. By supporting Iowa small businesses online on this day shoppers can enjoy:

  • 30% off discounts for all purchases using a coupon code to be posted on October 11
  • A chance to win a $500 Shop Iowa shopping spree grand prize, or one of four additional Shop Iowa gift cards (no purchase necessary, must be an Iowa resident)
  • Additional 1-day markdowns from small businesses across the state
  • $5 Shop Iowa gift card for every $25 gift card purchased
  • Free shipping specials by select business and local pick-up where available

Promotions will run all day on October 11 until 11:59 p.m., and early access deals will also start the night before at 6 p.m. for Shop Iowa email and text list subscribers. Shoppers can sign up for text alerts to get all the promotions as they happen on Shop Iowa Day and unlock 30% off an order.

For more information about Shop Iowa, visit

About Member Marketplace, Inc.
Member Marketplace Inc. creates e-commerce and member connection marketplace websites for local communities, enabling organizations a unified way to promote their businesses online. Member Marketplace provides support and expertise for members that sell and list their offerings on the platforms on behalf of the sponsoring organization, making it easy to implement. Learn more at:

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